Annual Reports: Find 3 annual reports. Companies typically post their annual reports on their websites. You should select reports that include more than the SEC financial statements (they should include a shareholder letter and narrative section). Post the reports (or URLs to them) and analyze them:
- Who is the audience for each section of the report?
- What is the purpose for each section?
- Is the audience and purpose the same for the entire report or are there multiple audiences? Give examples to support responses.
- How are the reports organized? How do the organization and format for each enhance or detract from the information presented?