BUS499 – W2D – Identifying Internal Strategic Strengths and Weaknesses of a Company

Question A:
If you were advising Hilton Hotels, what three main approaches would you suggest to rectify any weaknesses in this company’s customer value proposition?
Question B:
Analyze a company (real or fictional) that is at a cost disadvantage compared to its rivals. What strategic moves should this company undertake to restore cost parity?
Textbook – Crafting and Executing Strategy: Concepts
By Arthur Thompson