This is a creative brief about a technological issue (must be only a technology indutry related issue) in the a written document that the CE uses to show their Agency (organization/businessetc.) that they understand the problem and have a strategy for solving it.
outlines the clients vision and ensureseveryone involved with the campaign is on the same page
Accuratelyand concisely summarizes the consumer/target audience (stakeholders/publics),the product/service/policy etc., research on the issue/problem and key insight