Choose one of the following failed brand extensions that have been marketed or positioned poorly in the past:
Repositioning Assignment
Choose one of the following failed brand extensions that have been marketed or positioned poorly in the past:
Cosmopolitan yogurt
Bic underwear
Diet Coke Plus
BenGay aspirin
Coors Rocky Mountain Spring water
Cheetos lip balm
Approach this as if you are a marketing managers attempting to convince the board of directors to reinvest into this idea after its miserable failure. How would you persuade them to do so? PROPOSE and DEFEND2 new strategies for each of the 4 P’s (8 strategies in total). Remember the various facets of the 4 P’s when formulating your thoughts.
Your objective is to revitalize the marketing of this product to the same target market or an alternative one. Key elements discussed in class about target marketing, repositioning, product management, promotion, distribution, and price must be addressed.
Please make sure to use the Critical Thinking Rubric as a guide for your submission.
Answer preview Choose one of the following failed brand extensions that have been marketed or positioned poorly in the past:
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