Recommendations for the company of what new product strategy that would best serve the new target market and be in harmony with the new positioning strategy
Learning Goal: I’m working on a business question and need guidance to help me learn.
Marketing Mix Strategy 1: PRODUCT
Hint: refer to Part 4 Workbook 5 (Product)
Using Product marketing mix elements, please provide:
brief analysis of the company’s current product strategy for their current market by analysing their:
product mix (The Table of their current product Mix)
3 levels of product (please include the diagram)
PLC
recommendations for the company of what new product strategy that would best serve the new target market and be in harmony with the new positioning strategy developed in A1/2. What should they change in their product elements, so they can attract the new target market? Should they introduce a new product? New sub-brands? Modify their current products? How and why? Your recommendations should be detailed and actionable. Where is their product on the PLC. Explain! Include the picture and include a label with an explanation
At least 2 references are needed here
Answer preview Recommendations for the company of what new product strategy that would best serve the new target market and be in harmony with the new positioning strategy
APA
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