You are a salesperson for a local audio-equipment store.

You are a salesperson for a local audio-equipment store.

You are a salesperson for a local audio-equipment store. The manager of the store has called a meeting for all salespeople because she is concerned about performance levels. She has received numerous customer complaints about salespeople’s attitudes and abilities.

Your manager knows that you are enrolled in Marketing Education and have learned about selling. She has asked you to assist her in preparing for the meeting. She wants you to cover the following topics:

• What is selling?
• Why is selling important?
• What makes a successful salesperson?