At the end of Unit 6, a 800 word report is due that consists of a very brief marketing plan for either the business you wish to start, or an existing business of your choosing.
At the end of Unit 6, a 800 word report is due that consists of a very brief marketing plan for either the business you wish to start, or an existing business of your choosing.
REQUIREMENTS
You must not violate Park University’s guidelines with respect to plagiarism.
Your plan must contain the following required headings and subheadings for the marketing plan (See the marketing plan rubric for specific point assignments)
Executive Summary
Situation Analysis
Company analysis
Customer market analysis
Competitive market analysis
External market environment
SWOT analysis
Marketing strategy
Product
Place
Promotion
Price
Implementation and control
Answer preview At the end of Unit 6, a 800 word report is due that consists of a very brief marketing plan for either the business you wish to start, or an existing business of your choosing.
APA
1299 words