Instructions:
• Answer all questions. In this exercise, I provide you with a list of preliminary questions that one should consider before committing further to a business idea. After responding to those questions, you should have more (although not perfect) knowledge to form an overall assessment on the feasibility of your idea.
• Secondary research is required. No primary research is expected. Keep in mind that a feasibility analysis is a preliminary check to identify obvious, major problems with the proposed business idea. An effective feasibility analysis requires honesty. That is, reducing the potential illusion that one might have on the viability of the business idea. To do so, the analysis should rely on evidence rather than opinion. Therefore, your grade will depend on how you use preliminary evidence to support your conclusion, rather than the conclusion itself. Whenever evidence is present, reference should be provided. References can be listed as footnotes in this assignment.
• Each of the four sections carries the same weight (i.e., simple average). Please use complete sentences as much as possible in your responses (i.e., clarity affects your grade).
• Please use this template to complete your responses. The assignment should have a maximum of 12 pages, excluding this instruction page. The page limit helps you manage the scope of this exercise.