How to Build Your Organization to Last

After reading Chapters 3-4 
Answering the following questions:
  1. What are three of the most important concepts from this reading and why? 
  2. What are two pieces of key information that you would share with a colleague and why? 
  3. What are the complexities of these concepts in the application (in the field)  and how do you address/overcome/navigate them successfully?