Marketing Research

You were each randomly assigned two qualitative methodologies and quantitative methodologies. Your assignment is to do your own research to learn about each of your assigned methods, and write a short description about it:Describe the methodology in your own words (be sure to use citations and references where applicable to show me your source material)
Describe how the methodology works (e.g., the steps or process)
Explain when/why it is used
State the type(s) of research question(s) it could address
List the pros and cons of the methodology (feel free to use your own assessment and opinions, but be sure to provide justifications and explanations for your viewpoints)
Provide examples to demonstrate your point, OR think about some of the brands, businesses, or products that you are familiar with and explain when and how this approach may be used to address a current (or future) business and research question for them

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