Module Six Discussion Worksheet

In this discussion, you will have the opportunity to draft your ideas for the Marketing Strategies section (Section IV) of your final project and receive feedback from your peers before submitting your proposal in Module Seven. 


Analyze the pros and cons of two marketing techniques you may use to market your selected product or service. The marketing techniques should follow logically from the description and analysis that you have completed thus far and should be consistent with the mission, vision, and brand identity of the organization. Your selection should be based on the fundamental marketing principles you have explored throughout the course. 


Note: You must include at least one traditional marketing technique (e.g., public relations, advertising, sales and sales promotion, direct marketing) and one electronic/social media technique (e.g., social media, websites, blogs, podcasts/webcasts, YouTube).