Pac Https Mkt 312 Week 2 Discussion
Week 2 Discussion
“Sleek and Trendy, Functional, Affordable, or Other?” Please respond to the following:
- Packaging and Labeling are two (2) key parts of integrated marketing communications (IMC). Select two (2) brands from different product groups (e.g., Levi’s jeans and Heinz ketchup). Describe the packaging strengths (from an IMC perspective) of each. Then, describe the labeling strengths (from an IMC perspective) of each as well.
- Recommend one (1) packaging and one (1) labeling improvement for each brand and provide a brief rationale for your recommendations.
RESPOND TO THIS POST AS WELL:
Funderburk
RE: Week 2 Discussion
Describe the packaging strengths (from an IMC perspective) of each.
The packaging strengths of all Apple products is that it is simply designed for the packaging for an expensive item. The color of the packaging is very simple coloring and not complicated like another packaging of items. The Apple packaging reflects what is inside the box. The packaging is used with recycled material which is good for the Earth. The packaging strengths of the Cadbury chocolate is that it is very colorful which is very inviting for people to what to eat. Cadbury has different products to choose from, and they have the same brand message. Cadbury candy has a very high-quality printing on the wrapper. More people would want the candy because of how beautiful the wrapper looks considering its more of a presentation type of thing.
Describe the labeling strengths (from an IMC perspective) of each as well.
Apple labeling strengths are that they show you what is on the inside so far as an iPhone or iPad. Their label is unique and stands out from the rest. Cadbury labeling strengths are that they tell you on the label exactly what kind of chocolate you are getting. It shows the nutrition, and it helps to inform people what is in the candy whether it has anything that can cause an allergy or not.
Recommend one (1) packaging and one (1) labeling improvement for each brand and provide a brief rationale for your recommendations.
One label/packaging improvement for Apple products should have all the items that come with the product on the box and tell the different features is on the product. The packaging could be more secure for when the product is mailed, so it doesn’t get damaged in the process of shipping. One label/packaging improvement for Cadbury is to use more colors and be more descriptive and instead of being vague of what the item is called. Packaging it could be trying to do different shapes or have different ways of opening it.