Segmentation

ASSIGNED COMPANY IS: UNITED AIRLINES 

Assignment Description:

Using your final project company, what changes occurred internally with staffing, leadership, market segments, consumers, etc. during 2021 and early 2022 in response to the pandemic or other market changes?  

2-3 page summary with 2 or more references. 

This material will be also useful for elements of your final project.  We have an advantage here in that 2022 has shown new COVID-19 challenges, and the challenges and reactions are now all documented in news stories, press releases, and other company communications.

Formatting of Analysis:

Use APA formatting for all written work (double spacing, 1-inch margins, Times New Roman Font style, 12 point font size). Papers should also include a cover page and references page.