SWOT Analysis

A SWOT analysis can be helpful for gauging a firms capabilities and resources relative to its industry. Marketers seek to convert weaknesses into strengths and threats into opportunities and to match internal strengths with external opportunities to develop competitive advantages.

1.    Using your understanding of product and price decisions and this template  Download this template, develop a SWOT analysis matrix that lists the strengths, weaknesses, opportunities, and threats for the product/service you chose in Week 1.

2.    In two to three paragraphs, describe how your products weaknesses and threats might be addressed.

3.    Provide a list of references used in APA Style.