W6: Integrated Marketing Communications

Answer one of the discussion questions, listed below 

1. Try to remember the billboards on your commute to work or school. How many do you think there are? Explain why you remembered any of them. Next time you are on that route, note how many billboards there actually are. Are they effective?

2. Youve been asked to create a new social media networking site. What would you name the site and what would you suggest to make it better than existing sites?