Company: Apple

Based on this week’s readings, consider a company that is thriving. Then, answer the following questions:

  1. What qualitative and quantitative measurements is the company actively using as a foundation for marketing?
  2. How is this company specifically using feedback loops, as based on the five steps provided in the textbook?
  3. How do you see each of the five steps of a customer feedback loop specifically brought to life in this company?