Attention-Interest-Desire-Action (AIDA) is a useful entrepreneurial strategy.

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Attention-Interest-Desire-Action (AIDA) is a useful entrepreneurial strategy.

Persuasion by AIDA

Attention-Interest-Desire-Action (AIDA) is a useful entrepreneurial strategy. The purpose of this assignment is to demonstrate the knowledge of the concept, and to apply the concept in an analysis of a sample of advertisements. The assignment has two sections.

1. Review of literature

Search for articles written about AIDA, read them carefully, and write a review of the AIDA concept no more than 600 words (text only, excluding bibliography). A summary of lecture notes is inadequate, as independent learning and new knowledge are expected. No Wikipedia

Review of literature

a. Explain what AIDA means. Define Attention Interest, Desire and Action. Describe their cognitive, affective and behavioral effects

b- Explain how each stage of AIDA works discuss their methods, demonstrate their how-to techniques for creating Attention, Interest, Desire and Action, show how each stage is designed

c. Illustrate AIDA applications commercial, public, public or non-profit sectors, e.g consumer goods and services, political campaigns, national parks, and volunteering organizations. Give examples.

Empirical application

a. Collect a sample of advertisements from printed media outlets (e.g., magazines, newspapers, Web sites) which you determine to have good AIDA use. Include the sample in the paper, print the advertisements in color, and analyze them. Four or more examples for each Attention, Interest, Desire, and Action are required (4×4-16)

Empirical application

b- Analyze each case in the sample; describe evidences of AIDA in each advertisement explain them based on the review of AIDA literature, including AIDA definitions and methods. Show proof, verify the AIDA concept presented in the review of literature.

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APA

1095 words