IMC

For this weeks assessment, you are to choose a company and product that would appeal to the following target market: Millennials working in the financial industry, married, who live and work in an urban area. The company/product you use this week should not be the same as your approved company/product.
   Identify and discuss all the elements of the promotional mix, including variants, that the company is using to reach the target market. 

Submission Requirement:

• A minimum of two sources is required on all written assignments. One of those sources may be your textbook, but the other should be a valid and credible source (e.g., a journal article, valid periodical, valid online resources, etc).
• Length should be 24 pages, or approximately 6001200 words.
• Keep in mind that explaining and supporting your choices is more important than your actual choices.
• APA guidelines should be followed on all assignments.